Price, selection, fast shipping and customer support are all valued more highly.īut the one item that seems make-or-break is a store having the item you’re looking for in stock. Every single factor pings over 50% as either somewhat or critically important. But even just glancing at the charts, basically, everything matters. This is a set of data that I could spend hours digging into, if I wanted to (I don’t). I have my suspicions for why they place where they place.Ī lot of factors determine where purchases are made, but one matters more than the others It’s not surprise that Sprue Brothers is way up top, but Hobbyworld-USA is something of an upstart next to, say, Squadron, which is several places lower on the list. The one that really stands out here, in my opinion, is Hobbyworld-USA. Other is a catch-all, a mix of retailers not listed here, purchases made at contest vendor tables, in buy-sell-trade groups and the like. Though eBay and Amazon are not far behind.
Still, it’s interesting, given all the wailing about the death of local hobby shops, that the main purchase location seems to be…local hobby shops. And this is one where SurveyMonkey’s clunky tools perhaps polluted some data, since it was forcing rankings of all stores until I could tell it to not force that. Now…this is a ranked and weighted list, so if a particularly retailer showed higher in a ranking, they got a higher score. Purchases are made all over the damn place The most popular scales are the most popular scalesĪgain, there is nothing particularly surprising here. But I’d guess, based on frequency, they’d be hovering around 10% or so. It’s been pointed out that I left out ships, and I totally did. Given the option to choose multiple subjects, this is hardly surprising. Unsurprisingly, most respondents build aircraft and armor But it can still be worth some consideration. As such, I wouldn’t put ultimate stock in this data. And the sampling is limited to a voluntary set from SMCG and followers of my Facebook page.
SLAPDASH ANY OLD FREE
And…I’ve been using the free version of Survey Monkey, which sucks ass for an kind of multivariate question. And it’s been a decade and more since I’ve spent most of my work week elbow-deep in spreadsheets and pivot tables. Out of some discussions in the aftermath, I decided to throw together a little survey, some market research, to maybe discover some nuances of at least a corner of this hobby. Recently, a prominent modeler got called out for such an instance of ass-talking, and instead of a simple mea culpa, instead went on a rambling justification that ended up borderline slandering a rather popular online retailer. We get occasional peeks behind the curtain, which we can expand on with our own relevant expertise, but there’s a lot of straight-up assumption and guessing and talking out of one’s ass that happens, too. Manufacturers of kits and paints and aftermarket are either small, privately owned businesses, or subsidiaries of larger holding companies. Modeling, for most of us involved in it, is a bit of a black box of an industry. I’m sure someone, somewhere, has done some deep market study on modeling.īut I digress. I haven’t looked, but an old joke we used to make about tricky research questions was that there’s always a report, and it’s always $5000. At least not with freely available materials. In some industries, it’s amazing what you can draw out. A lot of this involved combing through massive reams of established research – the Census, Forrester, RL Polk and so on – to answer questions, find stats, and make connections. In the early days of my career, I specialized in secondary research and analysis.
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